The SEES.nl/2022 expedition is promoted as the Arctic Academy, where involving tourist passengers in science projects is encouraged as a key element in outreach and support for addressing the challenges the Arctic faces. This project will - through cooperation between scientists from various teams- actively seek engagement of guests in research carried out on board and on site. By applying social science methods it will assess passengers and scientists perceptions of collaborate research and its potential benefits and how this collaboration takes shape and evaluate factors that contribute to successful collaboration and the on-board outreach objectives of the Arctic Academy concept. .